HausControl Brand Guide

Freelance design work for a start-up B2C company that helps NYC renters design and set up smart homes that are flexible, intuitive, and renter-approved.

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About the Work

A part-time freelancing engagement with a B2C early-stage start-up based in NYC. This was a 10-week engagement in late 2025.

Client Kickoff Call

Starting on the right foot by first reviewing the prework my client shared: a competitor analysis, early brand ideation with sample sites, and the business brief. On the call, we finalized the project scope and timeline, as well as best practices for collaboration.

Research and Early Ideation

Building on my client's prework, I pulled together a variety of color palettes and typefaces to review with my client. Presenting personalized options with my own recommendations to help shape the brand.

Brand Identity and Guidelines

After confirming the brand direction with my client, the final color palette, typeface, and overall brand identity were formally documented.